Articulating Benefits: The Missing Piece in Your Value Framework
In this continuation of the Value Framework series, Diane Gordon delves into a critical but often overlooked component: benefits. While not always the primary driver for purchases, benefits play a significant role in renewals and even justify price increases.

Learn how to:

• Identify and articulate benefits that enhance customer satisfaction.

• Use benefits to retain customers and increase loyalty.

• Tie benefits back to measurable outcomes for long-term value realization.

This post offers practical examples, from gyms to CRM systems, to demonstrate how benefits complement value drivers in your framework.

What is a Value Framework? Building the Foundation for Retention and Renewal
In the second part of the Value Framework series, Diane Gordon explains how a Value Framework ensures your customers achieve meaningful outcomes. By aligning customer goals with actionable steps, you prevent churn and create a clear path to retention and expansion.

Discover:

• The three essential components of a Value Framework.

• How real-life examples, like gyms and CRM systems, highlight its importance.

• Why relying on customers to articulate value on their own is a risk no SaaS business can afford.

Explore how a strong Value Framework transforms customer relationships and secures renewals.